Raise a Glass to Your Brand: The Ultimate Guide to Brewery & Distillery Promotional Items

Your brewery and/or distillery is a vibe, a community, a lifestyle. And what better way to bottle that essence than with promotional items that let your fans wear, sip from, and celebrate your brand? This isn't your average guide to slapping a logo on a t-shirt. We're giving you lots of creative swag ideas that'll have your customers raising a glass- and their Instagram game- to your brand.

Apparel: The Walking Billboards for Your Brew

Let's start with the classics; the tried-and-true brewery merch that turns your customers into walking advertisements.

  • T-shirts & Tank Tops: These are the blank canvases for your brand's masterpiece. Think beyond the basic logo tee—experiment with vintage-inspired designs, athletic cuts for the fitness-minded, or even limited-edition collaborations with local artists.

  • Hoodies & Sweatshirts: Who doesn't love a cozy hoodie? Offer lightweight options for summer festivals and fleece-lined versions for those chilly brewery nights. Imagine your logo embroidered on the chest- Instant brand warmth and recognition.

  • Hats: Top off any outfit with a custom brewery hat. Trucker hats for the classic beer lover, beanies for the winter, or dad hats to add some style.

  • Other Apparel Adventures:

    • Socks: Yes, socks! They're a surprisingly fun type of brewery apparel that add a pop of personality to your brand and a smile to your customers' faces.

    • Aprons: A practical yet stylish choice for your staff or as a unique item for the homebrewing enthusiast.

Beyond Apparel: Promo Items That Elevate the Taproom Experience

Now, let's move beyond apparel for your brewery promotional products.

  • Coasters: Protect your bar top in style! Think beyond cardboard – explore cork, wood, or even stone coasters with laser-etched designs. Or go with custom shapes that echo your logo or the outline of your state.

  • Beer Glasses & Shot Glasses: Every sip becomes a brand experience with custom glassware. Pint glasses are the reliable standard, but don't forget tulip glasses for your IPAs, snifters for those barrel-aged stouts, and shot glasses for the bolder spirits in the crowd.

  • Koozies: Keep those hands warm and those beers cold! A custom koozie is a perfect giveaway for festivals, events, or just a little something extra with every crowler purchase.

  • Tote Bags: Go green and stylish with reusable tote bags. They're perfect for carrying home beer hauls, farmer's market finds, or library books – talk about brand visibility!

Think Outside the Box: More Promo Items for Breweries

Your customers and fans will love something truly unique. If you think of it, we can source it! Some ideas to get you brainstorming:

  • Bottle Openers: A practical item that doubles as a mini-billboard for your logo. Get creative with shapes, materials, and even bottle opener keychains.

  • Growlers: Encourage repeat customers and promote sustainability with branded growlers. Bonus points if you offer a discount on refills!

  • Keychains: A small but mighty way to keep your brand in your customers' pockets (and on their minds) wherever they go.

  • Pet Accessories: Don't forget your four-legged fans! Branded dog collars, leashes, or bandanas make for adorable photo ops and a welcoming atmosphere for all.

Budgeting & ROI: Getting the Most Out of Your Promo Items

Of course, even the most creative swag won't work magic without a solid plan.

  • Set a budget: Determine how much you're willing to invest in promotional items.

  • Choose wisely: Select items that align with your brand identity and target audience.

  • Track your results: Monitor how each item performs in terms of brand awareness and sales.

Remember, promotional items are more than just freebies – they're an extension of your brand's story and community. So, get creative, have fun, and let your customers celebrate your brewery's one-of-a-kind spirit.

Have an idea for your brand’s promotional products? We’re here to help! Contact us for help with your idea or to get started.

Previous
Previous

How to Design Eye-Catching Cup Sleeves that Brew Up Conversation & Boost Your Brand

Next
Next

Promotional Pickleball: Accessories That Score Big