Raise a Glass to Your Brand: The Ultimate Guide to Brewery & Distillery Promotional Items
Your brewery and/or distillery is a vibe, a community, a lifestyle. And what better way to bottle that essence than with promotional items that let your fans wear, sip from, and celebrate your brand? This isn't your average guide to slapping a logo on a t-shirt. We're giving you lots of creative swag ideas that'll have your customers raising a glass- and their Instagram game- to your brand.
Apparel: The Walking Billboards for Your Brew
Let's start with the classics; the tried-and-true brewery merch that turns your customers into walking advertisements.
T-shirts & Tank Tops: These are the blank canvases for your brand's masterpiece. Think beyond the basic logo tee—experiment with vintage-inspired designs, athletic cuts for the fitness-minded, or even limited-edition collaborations with local artists.
Hoodies & Sweatshirts: Who doesn't love a cozy hoodie? Offer lightweight options for summer festivals and fleece-lined versions for those chilly brewery nights. Imagine your logo embroidered on the chest- Instant brand warmth and recognition.
Hats: Top off any outfit with a custom brewery hat. Trucker hats for the classic beer lover, beanies for the winter, or dad hats to add some style.
Other Apparel Adventures:
Socks: Yes, socks! They're a surprisingly fun type of brewery apparel that add a pop of personality to your brand and a smile to your customers' faces.
Aprons: A practical yet stylish choice for your staff or as a unique item for the homebrewing enthusiast.
Beyond Apparel: Promo Items That Elevate the Taproom Experience
Now, let's move beyond apparel for your brewery promotional products.
Coasters: Protect your bar top in style! Think beyond cardboard – explore cork, wood, or even stone coasters with laser-etched designs. Or go with custom shapes that echo your logo or the outline of your state.
Beer Glasses & Shot Glasses: Every sip becomes a brand experience with custom glassware. Pint glasses are the reliable standard, but don't forget tulip glasses for your IPAs, snifters for those barrel-aged stouts, and shot glasses for the bolder spirits in the crowd.
Koozies: Keep those hands warm and those beers cold! A custom koozie is a perfect giveaway for festivals, events, or just a little something extra with every crowler purchase.
Tote Bags: Go green and stylish with reusable tote bags. They're perfect for carrying home beer hauls, farmer's market finds, or library books – talk about brand visibility!
Think Outside the Box: More Promo Items for Breweries
Your customers and fans will love something truly unique. If you think of it, we can source it! Some ideas to get you brainstorming:
Bottle Openers: A practical item that doubles as a mini-billboard for your logo. Get creative with shapes, materials, and even bottle opener keychains.
Growlers: Encourage repeat customers and promote sustainability with branded growlers. Bonus points if you offer a discount on refills!
Keychains: A small but mighty way to keep your brand in your customers' pockets (and on their minds) wherever they go.
Pet Accessories: Don't forget your four-legged fans! Branded dog collars, leashes, or bandanas make for adorable photo ops and a welcoming atmosphere for all.
Budgeting & ROI: Getting the Most Out of Your Promo Items
Of course, even the most creative swag won't work magic without a solid plan.
Set a budget: Determine how much you're willing to invest in promotional items.
Choose wisely: Select items that align with your brand identity and target audience.
Track your results: Monitor how each item performs in terms of brand awareness and sales.
Remember, promotional items are more than just freebies – they're an extension of your brand's story and community. So, get creative, have fun, and let your customers celebrate your brewery's one-of-a-kind spirit.
Have an idea for your brand’s promotional products? We’re here to help! Contact us for help with your idea or to get started.