The Ultimate Back-to-School Checklist: Promotional Products for Every Occasion
The back-to-school season is a whirlwind of excitement and preparation, not just for students and teachers but also for businesses in the local community. It's a prime opportunity to make an impactful impression and build brand awareness. One of the most effective ways to do this is by strategically using branded school gear throughout the school year.
We've put together the ultimate back-to-school checklist, featuring promotional products for school. From orientations to teacher appreciation, we've got you covered!
1. Orientation & Welcome Events: Make a Great First Impression
The first few weeks of school set the tone for the entire year. Welcome new students and their families with practical and memorable promotional items:
Branded tote bags or backpacks: A staple for carrying books and supplies, these bags provide long-term brand exposure.
Pens/pencils with company logo: Everyday essentials that keep your brand top-of-mind.
Notepads or folders: Help students stay organized while showcasing your logo.
Water bottles: Encourage hydration and promote a healthy lifestyle.
Lanyards with ID holders: Perfect for keeping track of student IDs and showcasing your brand around campus.
You could even create welcome kits for new students and parents, filled with a selection of the above back-to-school essentials. You can also set up a booth at orientation events and offer giveaways to attract attention.
2. Parent-Teacher Conferences & Open Houses: Build Relationships
Foster positive connections by offering useful and professional promotional products for teachers and parents:
Calendars or planners: Help everyone stay organized and keep important dates in sight.
Sticky notes or memo pads: Handy for jotting down reminders and messages.
Mugs or tumblers: Show appreciation to teachers and parents with a practical gift they can use daily.
Stress balls: A lighthearted way to acknowledge the challenges of the school year.
Magnets with contact information: Ensure your contact details are always within reach.
Consider partnering with a local coffee shop to offer branded mugs or tumblers filled with coffee or tea at these events.
3. School Events & Fundraisers: Show Your Support
Get involved in the school community and boost your brand visibility at events and fundraisers:
T-shirts or sweatshirts with school/event logo: Foster school spirit and create a sense of unity.
Drawstring bags: Practical and popular for carrying gym clothes, books, or snacks.
Koozies or water bottles: Keep drinks cool and your brand visible at outdoor events.
Wristbands or temporary tattoos: Fun and affordable giveaways that promote your brand.
Raffle prizes or auction items: Donate higher-value promotional products to support fundraising efforts.
Sponsoring a school event and offering branded products as prizes or giveaways is a great way to boost visibility.
4. Student Recognition & Awards: Celebrate Achievements
Acknowledge and reward student accomplishments with high-quality promotional products:
Certificates with company logo: A formal way to recognize outstanding achievements.
Plaques or trophies: Tangible reminders of success that students can cherish.
Medals or ribbons: Perfect for recognizing participation and effort in various activities.
Gift cards (partner with local businesses): Support local businesses while giving students a reward they'll enjoy.
Personalized notebooks or journals: Encourage creativity and self-expression.
5. Teacher Appreciation: Express Your Gratitude
Show teachers how much you value their hard work and dedication:
Tote bags or desk organizers: Practical items to help teachers stay organized.
Coffee mugs or travel tumblers: Fuel their mornings and keep them going throughout the day.
Gift baskets with snacks/treats: A thoughtful way to show appreciation and provide a little pick-me-up.
Personalized pens or stationery sets: Elegant and useful gifts that teachers will appreciate.
Thank-you cards with company branding: Express your gratitude with a personalized touch.
The back-to-school season offers many opportunities for businesses to connect with their community and build brand awareness. Promotional products can be used throughout the school year, so you can make a lasting impression on students, parents, faculty and teachers.
Remember, promotional products are more than just giveaways; they're a powerful marketing tool that can help you achieve your business goals.
Let’s get started!
If you're looking for high-quality promotional products to support your back-to-school marketing efforts, contact us today. We can help you every step of the way.